Hello! I am Alex Hayter

I'm a videogames-obsessed marketing professional with 9 years experience in Toronto's interactive industry.

Hello! I am Alex Hayter

Current job: Brand Director at Torn Banner Studios

See my work below!

What I Love Doing

Getting hands on with everything I do enables me to be a one-man marketing machine – or delegate tasks with first-hand knowledge of the process.

Video Editing

Capturing content or building cinematic scenes in an engine, taking it all to the final cut
Tools: Premiere Pro, UE4, Audition

Screenshots

Concepting a visual fantasy, building out a scene, nailing the final polish
Tools: UE4, Photoshop

Websites

Wireframing to guide the best web design possible
Tools: Mockplus, Google Docs, Wordpress

Visual Branding

Fleshing out concepts, finding the right designer, and representing a game with a powerful uniform brand

Knowing the Market

Understanding the audience is the basis for every deliverable I produce.
Fav spots: r/games, Rock Paper Shotgun, PC Gamer, Kotaku, Dunkey, Nakey Jakey

Marketing Strategy

Full roadmap planning, finding the right beats & opportunities to shape the hype curve from announce onward
Tools: Confluence, Jira, Trello

Get in touch! I love to meet new people.

Hit me up with the button below.