For Toronto-based games company Blot Interactive, I served as Marketing & PR specialist for Chat Fu, their first game. I took ownership over their blog, social media networks, and marketing and saw coverage in various websites and publications across North America.
Gamezebo:
Preview: http://www.gamezebo.com/games/chat-fu/preview
Review: http://www.gamezebo.com/games/chat-fu/review
Winner, Web Game of the Month: http://www.gamezebo.com/news/2013/08/29/games-month-%E2%80%93-august-2013
Canada.com: http://o.canada.com/technology/gaming/chat-fu-turns-facebook-chat-into-a-video-game/
Financial Post: http://business.financialpost.com/2013/08/20/with-chat-fu-facebook-itself-becomes-the-game/
NOW Magazine: http://www.nowtoronto.com/daily/story.cfm?content=194647
Polygon: http://www.polygon.com/2013/8/2/4583350/chat-fu-game-set-to-infest-facebook
Toronto Thumbs: http://www.torontothumbs.com/2013/08/07/interviews-chat-fu-alex-hayter/
Village Gamer: http://www.villagegamer.net/2013/08/02/chat-fu-turns-facebook-chat-into-a-game-of-deception/
Beer and Joysticks: http://beerandjoysticks.com/introducing-chat-fu.html
Writing
I also handled blogs that were spread across their social media and launch portal.
Chat Q: Meet Justin the Creative Director
While the primary push for Chat Fu was press, as we wanted other voices (than our own) to show how the game’s new but user-friendly game mechanic worked on Facebook, for Chat Fu I ran a series of themed blogs tied into social media promotion and Facebook promoted posts in order to drive up attention towards game launch. These blogs ranged from “Chat Q” interviews with the developers, to “Wednesday Warrior” revealing new game characters, and focused on GIF sharing to easily showcase the game’s art style in motion.
