Alex Hayter

Alex Hayter

Games Marketing Guy

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Chat Fu

For Toronto-based games company Blot Interactive, I served as Marketing & PR specialist for Chat Fu, their first game. I took ownership over their blog, social media networks, and marketing and saw coverage in various websites and publications across North America.

Gamezebo:

Preview: http://www.gamezebo.com/games/chat-fu/preview

Review: http://www.gamezebo.com/games/chat-fu/review

Winner, Web Game of the Month: http://www.gamezebo.com/news/2013/08/29/games-month-%E2%80%93-august-2013

Canada.com: http://o.canada.com/technology/gaming/chat-fu-turns-facebook-chat-into-a-video-game/

Financial Post: http://business.financialpost.com/2013/08/20/with-chat-fu-facebook-itself-becomes-the-game/

NOW Magazine: http://www.nowtoronto.com/daily/story.cfm?content=194647

Polygon: http://www.polygon.com/2013/8/2/4583350/chat-fu-game-set-to-infest-facebook

Toronto Thumbs: http://www.torontothumbs.com/2013/08/07/interviews-chat-fu-alex-hayter/

Village Gamer: http://www.villagegamer.net/2013/08/02/chat-fu-turns-facebook-chat-into-a-game-of-deception/

Beer and Joysticks: http://beerandjoysticks.com/introducing-chat-fu.html

Writing

I also handled blogs that were spread across their social media and launch portal.

Chat Q: Meet Justin the Creative Director

Chat Fu – How Does It Work?

Chat Fu is OUT NOW!

While the primary push for Chat Fu was press, as we wanted other voices (than our own) to show how the game’s new but user-friendly game mechanic worked on Facebook, for Chat Fu I ran a series of themed blogs tied into social media promotion and Facebook promoted posts in order to drive up attention towards game launch. These blogs ranged from “Chat Q” interviews with the developers, to “Wednesday Warrior” revealing new game characters, and focused on GIF sharing to easily showcase the game’s art style in motion.

Related Projects

Pipe Trouble

April 14, 2012

Mirage: Arcane Warfare

April 14, 2019

GameON Finance

April 14, 2014
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