For Toronto studio Incubator Games, I did marketing, social & PR for Feeding Time, their first game: a fun puzzler about feeding animals. I created a unique viral blog, managed content on social media networks, and earned press attention across gaming media.
I created a Tumblr blog where people could submit photos of their pets eating stuff using #FeedingTime, in exchange for game promo codes. This opened the game up to a new audience of users active on social media but not necessarily active consumers of traditional games marketing.
I also came up with the idea of creating fake game posters made in the style of the game Feeding Time (an artist at the studio did the actual art). These mock screenshots imagined how a puzzle game might look with different characters; Toronto indies, Nintendo classics, and Hardcore game heroes. I coordinated with various Toronto indie devs to feature their characters and helped to grow grassroots buzz for Feeding Time by using established popular brands.
Alongside specially-featured blogs on Gamasutra (written by the developers at my suggestion) and a dense social media strategy including posts across various forums and websites, a lot of grassroots attention was won for Feeding Time.
– Grew Twitter followers from 100 to 4000 in 10 months (March-Dec 2014)
– Ran Tumblr with user-submitted pet photos and competitions
– Created new Facebook page packed with viral content
– Forum postings on various niche gaming sites and reddit