Alex Hayter

Alex Hayter

Games Marketing Guy

  • Me talking on video
  • Articles I’ve written
  • Articles about me

Mirage: Arcane Warfare

For Torn Banner’s second title, I managed all aspects of branding, from concept to launch.

Key Art

  • Worked with designer and artists to use existing character assets for a premium quality hero image (versions A + B below)

Logo

  • Worked with various designers (settling on a hand-drawn calligrapher’s concept) to design new logo and brand personality

Store presence

  • Created and managed Steam presence, including all copy and branding needs
  • Captured game screenshots in UE4 (editor and in-game) and worked with production studio for other screenshot assets
  • Coordinated with third party stores

Website

  • Worked with agency to create full website and teaser countdown site

Merchandise

  • Merch including t-shirts and buttons, created with internal artist based off key art

Expos

  • Fully organized gameplay booths and other appearances at PAX E, PAX W, PC Gamer Weekender, E3 & GDC – inc. booth design (agency + rentals), prepping art assets & securing all hardware
Booth design courtesy of The Trade Group
24 player booth at PAX West. Included wrangling Origin PCs, ASUS monitors, Corsair accessories & DXRacer chairs

Advertising

  • Managed full marketing budget inc. influencer campaigns (self-organized + agencies), advertising & developer video / trailer production
  • Included direct and programmatic campaigns with Nevaly, ad2games, PCGamesN and Google (Ads + Trueview)
  • Organized servers, thumbnail art + general logistics for sponsored tournaments and influencer engagement
  • Sourced art for site skins, banner ads, etc

Promo art

  • I worked with talented freelance artist Darren Tan to create these awesome paintings (based roughly on my own concepts / ideas).

Trailers

I led the creation of a several trailers ranging from scripted sequences to live gameplay capture. The work below includes pieces made in conjunction with external trailer studios, as well as solo capture/editing.

Launch trailer
Lore trailer that I wrote and directed, used as promotion and in-game
Trailer produced for E3 PC Gaming Show
Walkthrough video that I wrote, directed and narrated
  • Worked with designers to create supplementary video art (thumbnails, end cap loop)

PR

  • Served in spokesperson role in addition to identifying and preparing team members for interviews
  • Monitoring and analysis of our outreach efforts
  • Served as main contact with global PR agencies across North America, UK, Europe, Russia and Latin America

Social

  • I handled our social media channels – mostly Twitter and Facebook. I took our Twitter account from scratch to over 17,000 followers.
  • I also ran outreach for our Beta programs – attracting over 200,000 signups – and handled Mailchimp newsletters.
I grew our followers from 0 to over 17,000
Facebook growth was more modest, but not really where our fans were.
Newsletter sent to over 300,000 subscribers


Read more about my work on Chivalry and other ongoing work at Torn Banner.

Related Projects

Spongelab

April 14, 2012

GameON Finance

April 14, 2014

Feeding Time

April 14, 2017
© Copyright 2021 Alex Hayter. Perfect Portfolio by Rara Theme. Powered by WordPress .