Spongelab needed a way to stand out at a large North American science conference. So, we hid giant yellow sponges around at other peoples’ stands (with permission) together with a note to find our booth. Visitors got sponge candy in return for this deed, and we got the chance to introduce them to all of our products and sign them to our mailing list. It made the conference itself a game, therefore more memorable and engaging for participants.
I worked at Spongelab for two years as Marketing Manager, from 2011-2013. A science education website with focus on multimedia – especially videogames, which were designed in-house – Spongelab won numerous awards and press coverage during my time there. PR was just a part of my job – which included wearing many hats, most of which involved marketing content production and general copy-writing.
For World Summit Awards blog – Spongelab stitches science learning together