Press

GameON Finance 2014

I handled press outreach for Interactive Ontario’s GameON Finance Conference in November 2014. It saw – by far – the greatest press attention of any Interactive Ontario event yet.

GamesIndustry.biz
Kotaku
IGN
IGN
SegmentNext
UberGizmo
PS Lifestyle 
VG247
Joystiq
PSX Extreme
Inquisitor
Game Dynamo
MCV UK
Design + Trend
Gamerant
Gamereactor
Financial Post:
Village Gamer:

Feeding Time

For Toronto studio Incubator Games, I did marketing, social & PR for Feeding Time, their first game. I created a unique viral blog, managed content on social media networks, saw a ton of press attention across gaming media.

Gamezebo: http://www.gamezebo.com/2014/07/02/feeding-time-review-feast-fun/

Financial Post: http://business.financialpost.com/2014/06/25/post-arcade-interview-how-ios-puzzler-feeding-time-aims-to-get-beyond-the-free-to-play-status-quo/?__lsa=7687-70dc

Canada.com: http://o.canada.com/technology/gaming/feeding-time-review-offers-deceptively-simple-and-addictive-matching-gameplay

Village Gamer: http://www.villagegamer.net/2014/06/25/incubator-games-releases-feeding-time/

148Apps: http://www.148apps.com/reviews/feeding-time-review/

Pookybox: http://www.pookybox.com/feeding-time-frenzied-feast-review/

Chat Fu

For Toronto-based games company Blot Interactive, I served as Marketing & PR specialist for Chat Fu, their first game. I took ownership over their blog, social media networks, and marketing and saw coverage in various websites and publications across North America.

Gamezebo:

Preview: http://www.gamezebo.com/games/chat-fu/preview

Review: http://www.gamezebo.com/games/chat-fu/review

Winner, Web Game of the Month: http://www.gamezebo.com/news/2013/08/29/games-month-%E2%80%93-august-2013

Canada.comhttp://o.canada.com/technology/gaming/chat-fu-turns-facebook-chat-into-a-video-game/

Financial Posthttp://business.financialpost.com/2013/08/20/with-chat-fu-facebook-itself-becomes-the-game/

NOW Magazinehttp://www.nowtoronto.com/daily/story.cfm?content=194647

Polygonhttp://www.polygon.com/2013/8/2/4583350/chat-fu-game-set-to-infest-facebook

Toronto Thumbshttp://www.torontothumbs.com/2013/08/07/interviews-chat-fu-alex-hayter/

Village Gamerhttp://www.villagegamer.net/2013/08/02/chat-fu-turns-facebook-chat-into-a-game-of-deception/

Beer and Joystickshttp://beerandjoysticks.com/introducing-chat-fu.html

Level Up Showcase

 

Along with Emily Claire Afan, I took care of the social and PR needs of 2013’s Level Up Showcase – a large expo of 12 participating institutions’ game design programs’ student-made games. This was the third annual, but the first showcase to catch the attention of any media – and we got a ton, including television, print, Youtube bloggers, websites and more.

Press release

Media:

Pipe Trouble

I worked on contract for Pop Sandbox’s first videogame Pipe Trouble – an interactive commentary on the natural gasline debate in Canada. I managed press relations and social media for the game, planned the media launch event and organized our grassroots marketing campaign.

Press release
Media:
Further coverage on Canada.com
Further coverage on Financial Post

Spongelab Interactive

I worked at Spongelab for two years as Marketing Manager, from 2011-2013. A science education website with focus on multimedia – especially videogames, which were designed in-house – Spongelab won numerous awards and press coverage during my time there. PR was just a part of my job – which included wearing many hats, most of which involved marketing content production and general copy-writing.
Press release
Media:

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